In today’s life episode of “I Can’t Even,” a Burger King diet for cows is apparently in the works and it’s for a reason that might make you laugh. The fast-food giant just announced that it partnered with scientists to develop a new diet, that can “reduce up to an average of 33 percent of cows’ daily methane emissions.” Keep reading.
We don’t really want to give you the visual of cows farting left and right as you chomp down on your delicious Whopper. But it’s impossible in this situation because that’s what the article is all about! Burger King apparently partnered with scientists to develop a new diet, that can “reduce up to an average of 33 percent of cows’ daily methane emissions.” Doesn’t this remind you of the laughing gas from penguin poop? Well, going back, the fast-food giant even put out an ad in the form of a song so the message can be clearly communicated to all its viewers.
You might think it’s funny. But come on. It’s 2020 and the world has seen much crazier things. Are we even surprised? No.
This is actually a controversial video ad. It features children in cowboy hats singing about the serious impact of the methane gas emitted from cows on global warming.
The facts behind this ad are simple. It is said that livestock, such as cows, are responsible for approximately 14.5 percent of greenhouse gas emissions. These emissions are nature’s worst enemies because it contributes to climate change. The new Burger King diet for cows involves the said livestock consuming 100 grams of lemongrass leaves during the last four months of their lives in the hope that it will reverse the course on some of that.
The Farm Leaders Don’t Agree With the Burger King Diet for Cows
Some farm leaders claimed that the ad is just “condescending and hypocritical.” If you go to Youtube, you might see that the ad is trending because it has been watched by more than 2 million people. It also garnered thousands of comments, with some just mocking the firm’s “yodeling boy” marketing gambit. There are others who don’t want to support Burger King anymore. Can we blame them?
Aside from the farm leaders, other scientists also don’t think Burger King is sane. They criticized the ad’s message because it focuses on cow flatulence, instead of belching. In fact, Professor Frank Mitloehner of the University of California Davis (UC Davis)’s Department of Animal Science took to Twitter his disappointment. The professor was upset that the company “dropped the ball” by advertising an ongoing study. He also questioned why the fast-food giant focused on farts when the bigger problem is belching. We can guess and say it’s probably because it sounds more interesting.
Another UC Davis Professor Ermias Kebreab who was involved with the lemongrass research thought negatively about Burger King’s move. He thinks that the tone of the video in the ad seems to “alienate farmers.” While the scientific basis of the study is sound, the video showed that the farming community was not happy. It appears to him that Burger King was using cliche connotations of farming to get clickbait.
Burger King also earned the ire of the National Cattlemen’s Beef Association, who said that the company was simply trying to “score easy points with consumers.” Furthermore, they were “launching a misleading public relations campaign.”
Burger King Is Only ‘Working to Be Part of the Solution’
Don’t think Burger King released the ad without the support of other industry experts. Even if there are many disappointed farm leaders and scientists, there are still some who support them. For instance, a professor at the Autonomous University at the State of Mexico, Octavio Castelan, PhD, supported it. He said that the brand has taken the right step to “initiate mitigation of enteric fermentation methane emissions.” The professor also agreed that these emissions are coming from the beef cattle industry. Additionally, he even hopes that other companies in the food sector will follow Burger King’s move.
Burger King has been clear with their intentions from the start. They acknowledged that they are part of a serious problem. Furthermore, they are simply “working to be part of the solution.” If you want to try the so-called Reduced Methane Emissions Beef Whopper, feel free to visit select Burger King restaurants. To date, some restaurants across Miami, New York, Austin, Portland, and Los Angeles are offering it, but is only good until supplies last.
Check out another interesting article before you go: Shocker: Kim Jong Un Can’t Bend Space and Time, Says North Korean Regime.